If you’re a business owner, you’ve got a lot going on. You’re focused on strategic planning, sales, staffing, payroll, marketing, taxes. There’s just so much to do, but there’s only one of you. There may actually be a couple of you, but the workload is still too large to do it all alone.
With an overload of tasks each day, it’s important to focus on the things that ONLY YOU can do. Here are five marketing tasks business owners should consider delegating or hiring a professional for (unless your previous career was as a professional in one of these areas):
With all the do-it-yourself website builder companies out there, it’s possible to create your own website. But are you sure your strategy is effective? Do you have a clear reading path and call to action? Are your images indexed with clear keyword descriptions to aide in search engine optimization? Is your site mobile responsive and user-friendly? If this is Egyptian, we recommend hiring a professional website design company who will learn everything there is to know about your business and building your site to suit. Further, when you have minor changes month to month and want to adjust a picture or add an event – you shouldn’t have to watch 243 Youtube videos to figure out how. A done-for-you model from your website company is the way to go!
Social Media Marketing:
If graphic design and writing copy is in your top five percent of skills you do really well, by all means – take a crack at social media marketing. But if you’re still posting to Xanga and MySpace, we recommend considering a professional. Your Facebook and Instagram pages need content that’s consistently posting and even more importantly – consistently engaging with your audience! Sharing a relevant third-party article once per day might build your credibility (or so you’re hoping), but if it’s not engaging to your audience, you’re hurting yourself….A lot.
I don’t say “email marketing” to mean sending emails to your current clients. If you’re doing that to keep them in the loop on what’s going on at your business, that’s great! But…if that’s all you’re using email for, then you’re missing out on a really fantastic way to engage a whole new group of leads. Effective email marketing gets you in the inbox of your leads several times per month with engaging content that peaks their interest. It builds your credibility in your industry and makes your name the first name they think of when they’re ready to make a purchase.
Maybe your business has been around a long time and the imagery you’re using is stale. That happens to businesses. A new logo and a new brand message can really freshen up your content. Branding isn’t what people think about your business. It’s how your business makes them feel. Rebranding can’t be done with a simple logo redesign. Really, if you’re doing a logo design the right way, it shouldn’t be simple either. However, it can be done effectively with the help of branding experts. These people will look carefully at your message. What are you trying to convey with the products or services you’re selling. How can we bring that message to life?
If you’re a journalist by nature, you might be really, really good at writing copy. If you’re a public relations professional, you’re likely even better. But, if your background isn’t in one of these areas, a writing block probably feels like a common occurrence. Getting words on paper isn’t easy, but in all facets of our marketing, the words we say and the tone with which we say them is vital to how a potential client perceives our business. Excellent copywriting can dramatically benefit your search engine optimization in blogs and your effectiveness in email marketing.
A great sales funnel starts with great marketing and an easy digital path from the consumer to your business. In an era of mobile everything and e-commerce, it’s important for business owners to focus on the things they excel in business. If that’s something you’re interested in, and you’d like help getting your sales funnel to function better, reach out to firstname.lastname@example.org or click Start Your Quote and we’ll help you get started today!
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