We get asked often, “Why isn’t my website doing anything for me?” An ineffective website is about as good as a tri-fold black and white brochure. If the site is cluttered, doesn’t have a strong call to action or can’t behave as a 24-hour employee, it’s going to benefit you. However, what’s the sense in having a perfectly helpful site if no one can find it?
Search Engine Optimization is one of the top things you can do to ensure you have an effective website. In fact, without it you’ll have a hard time getting found on search engines. Remember, there is still a large generation of people who go to Google to find the answers. Just search “Funniest Google Searches” and you’ll find the best things getting searched one a daily basis…as long as those sites have effective optimization that is.
The purpose of SEO is essentially to rank as high on Google’s listing as possible. No one scrolls to the bottom of the page to find a pizza delivery place. Even further, no one clicks to the second page. They do however, look at the first 3-5 options on the first page of Google and make a selection. Getting to the top is absolutely essential, but it’s not an easy process.
If you’re not afraid of the following, consider this analogy:
Hundreds of spiders are released on to your website. They go through the data and return to the web with whatever goodies they find. If they can’t find the information quickly enough, they can’t bring it back. If their information is not valuable, it’s lost along the way. For you to rank on the web’s most-used search engines, you’ll have to provide a mix of valuable content … and you’ll have to make sure it can be delivered quickly enough and accurately enough that it doesn’t get lost along the way.
There are two primary things to focus on if you’re a beginner optimizer:
- Content Matters. Blogs, context, headlines – All of it becomes a resource for Google to find out what your site is all about. Well-written content doesn’t just capture the attention of someone browsing your site, but valuable keywords catch Google’s attention. Installing a plug in that catches content is one way to optimize your site. But, doing the work a valuable plug in requires is a lot of work. In reality, optimized content should be updated weekly. Every image, graphic and text box you add to your site should be indexed and optimized with tags and descriptions to make sure it’s more easily found within a search engine.
- Back-End Optimization. On the back end of your website, there are some important things you’ll have to do to ensure Google’s crawlers are bringing back positive information. This includes things like allowing web crawlers, having metatags on your pages, updating cache settings and ensuring your URLS, redirects and canonical links are correctly set. One of the most popular things crawlers are looking for right now though, is speed. Sites that take one second to load are much more likely to rank higher than a site that takes four seconds to load. In fact, if your images, servers and sites are optimized, your site could take far too long for Google. Increasing speed is an ongoing task – something that your website company should seriously be looking at on a regular basis if you’ve enlisted them to do SEO for you.
To be done the most effectively, SEO should be done by someone who is excellent at writing copy and knows how to index a site properly. That’s one of the top reasons that we – here at 360 Media – offer Done-For-You Websites with the option to add SEO (and we highly recommend you do!) If the idea of emailing a photo or updated paragraph to someone and having it updated on your site within 24 hours (or even in many cases within a few minutes) is appealing to you, 360 Media Co. might be the perfect option. Not only do we build and maintain Amazing Websites, but we also delivery content-rich blogs and email marketing, and engaging social media campaigns. Don’t stress about your marketing efforts anymore. Let us help you have an amazing business through amazing marketing.