Running a business is like juggling flaming swords while riding a unicycle on a tightrope. You’ve got strategy, sales, payroll, staffing, marketing, taxes — and let’s not forget the 87 emails in your inbox marked “URGENT.” The truth is: you can’t (and shouldn’t) do it all.

Your job? Focus on the things only you can do — the big-picture, revenue-driving, business-growing stuff. As for the rest? Delegate, outsource, or call in the pros. Here are five marketing tasks you’ll thank yourself for handing off:

WEBSITE DESIGN

Sure, you can build your own site with drag-and-drop tools. But does it look great on mobile? Can you click buttons on mobile? Is it optimized for search? Does it guide visitors with clear calls-to-action? Or does it read like hieroglyphics? (If you’re Googling “how to add a button to Wix” for the fifth time this week… that’s your sign.)

Pro tip: hire a web team who knows your business, keeps your site polished, and saves you from 243 hours of YouTube tutorials.

SOCIAL MEDIA MARKETING

Posting once every three weeks (or worse, recycling memes from 2008) isn’t doing you any favors. Your audience wants consistent, engaging content — and that means posting, responding, interacting, and actually building community.

Good news: you don’t have to do this all yourself. Social media can be run by a knowledgeable staff member who “gets” your brand or outsourced to a team that lives and breathes digital marketing. Either way, your feed will feel fresh, relevant, and fun — instead of like an afterthought.

EMAIL MARKETING

Sending a monthly “Here’s what’s new” email is fine. But email marketing can do so much more. Done right, it builds trust, keeps you top-of-mind, and turns leads into loyal fans. Done wrong? It’s just another reason for people to hit “unsubscribe.”

REBRANDING

If your logo looks like it was designed in WordArt circa 2003 (or Canva 2025), it’s time for a refresh. But rebranding isn’t just a new logo — it’s a new feeling. Branding is about the emotions people connect with your business. That takes strategy, design, and storytelling. In other words: pros.

COPYWRITING

Good copy doesn’t just say what you do — it sells it. From website content to blogs to email funnels, the right words make all the difference. Unless you’re a trained writer, it’s easy to get stuck in “blah, blah, blah” mode. Let professionals craft messaging that hooks people in and gets them to click buy.

THE BOTTOM LINE

Stop trying to juggle all the flaming swords. A great sales funnel starts with great marketing — and you don’t have to do it alone. Whether it’s tapping a rockstar staff member who loves social media or partnering with an agency like us, getting the right help frees you up to focus on the work only you can do.

Ready to stop DIY-ing your marketing? Let’s talk.

Shoot us a message at hello@360mediaco.com or click LET’S WORK TOGETHER today. Your future self (and your sanity) will thank you.